Here’s a quick fun fact for you: Including the words “Sketchy’s,” “black,” and “people” in a blog post can lead to your site showing up in unexpected Google searches.
Here’s the story. Every so often, I check out my site’s analytics to figure out what terms are used when the site shows up in a search. On March 13th, I published a post about taking photos at the Dr. Sketchy’s St. Louis Black in Action! session back in February. When I checked the queries for the last few days, the number one query for my site (with my site’s average position of 7.6 in the search results) was sketchy black people.